Smart Fashion: How AI Is Revolutionizing the World of Fashionistas

When it comes to looking good, it can be a real pain to find the right clothes. The desired dress is not available in the right size, you can’t decide for an outfit or the clothes you have ordered online take a long time to deliver. Thanks to artificial intelligence, these problems are almost history.

Numerous companies already use artificial intelligence to optimize the shopping experience of their customers.

Cosmetic company Sephora is running a service to “try on” certain products with the help of an App or their website. You just need to upload a photo of yourself to digitally test the products. Additionally, you could send a picture via Messenger to their chatbot which then suggests suitable products.

For people looking online for similar clothes like the ones they saw in a magazine, the online fashion company ASOS offers a solution: Just upload a picture of the desired clothing via app and you’ll get similar clothes shown, sold by ASOS. A special system recognizes details like form, pattern, and color and shows products similar to the desired one.

Another invention is the Amazon Echo Look, a camera, acting as a stylist. Actually, this product is still at an early stage, but shows us an interesting idea. Via voice-control, the camera takes pictures and rates your outfit. This way, you can compare different outfits and decide which one to wear.

Premium fashion label Burberry counts on artificial intelligence, too. By offering diverse loyalty and reward programs, they motivate their customers to voluntarily share data. Using these information Burberry is able to offer a personalized shopping experience, online as well as on site. In addition, the company is able to identify counterfeit products, thanks to AI.

Artificial intelligence has a great impact on the world of shopping. Trends can be predicted with the help of analytics, the supply chain can be optimized, thanks to data analyses, and personalized shopping is now possible. All these aspects are good for customers and distributors alike.

Varsha Shivam

Varsha Shivam

Varsha Shivam is Marketing Manager at Arago and currently responsible for event planning and social media activities. She joined the company in 2014 after graduating from the Johannes Gutenberg University of Mainz with a Master’s Degree in American Studies, English Linguistics and Business Administration. During her studies, she worked as a Marketing & Sales intern at IBM and Bosch Software Innovations in Singapore.

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